Dia color is an alkaline demi-permanent gloss colour with no ammonia*. The portfolio includes 100% true-to-tone natural reflects. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. The end of dull hair is here. \nWHAT IT DOES:\n• Provides up to 70% grey coverage\n• Enhances hair with 3x more shine***\n• Lifts up to 1 level with alkaline technology, with no ammonia*\n• Adds reflect and dimension for all hair types and textures\n• Enables customizable results with a large intermixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones.
